The Difference Between SEO and PPC

SEO, SMM and PPC are some of the most common digital marketing methods used by businesses. These strategies have different approaches but are all meant to drive traffic and sales to a business’s website. This article will look at the Difference between seo and ppc, and how these two strategies should work together to achieve a brand’s goals.

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SEO stands for search engine optimization, and refers to a set of practices that help a brand improve its organic search visibility. This is done through a combination of techniques, such as keyword research and on-page optimization (content, meta tags, URL structure etc).

PPC stands for pay-per-click, and refers to paid advertising that appears on search engine results pages (SERPs) next to the organic search results. This is often used to target specific keywords or reach users at key moments in their customer journey, such as when they are researching a product. It is also a great way to quickly gain traction in a highly competitive market.

PPC is often used in conjunction with SEO, as it can accelerate the time to see results and give a business the visibility it needs while its SEO campaign is getting underway. This can be particularly useful for new businesses that struggle to be discovered through organic searches. For example, if you sell travel books, and are competing against large national chains like Amazon, it may take a while to rank highly for the term ‘travel books’.